Speak Truth to Power
We’re not talking about your CEO. We’re talking about the people with real power: your customers. To effectively market to them, you need to know their lives and their truths, as they experience them. The process is called phenomenology (phe-nom-e-nol-o-gy*), and it’s the driving principle behind every consumer insight we deliver.
Speak Truth to Power
We’re not talking about your CEO. We’re talking about the people with real power: your customers. To effectively market to them, you need to know their lives and their truths, as they experience them. The process is called phenomenology (phe-nom-e-nol-o-gy*), and it’s the driving principle behind every consumer insight we deliver.
PHENOMENOLOGY (noun): phe-nom-e-nol-o-gy
Experiences and emotions, quantified.
Which aspects of of your brand experiences are essential to customer satisfaction? Which ones drive your net promoter scores? You can test your own hypotheses–or–you can put yourself in your customers’ shoes and understand their actual, on-the-ground experiences through the verbatim words and images of the people who drive your sales.
Experiences and emotions, quantified.
Which aspects of of your brand experiences are essential to customer satisfaction? Which ones drive your net promoter scores? You can test your own hypotheses–or–you can put yourself in your customers’ shoes and understand their actual, on-the-ground experiences through the verbatim words and images of the people who drive your sales.
KNOWELDGE IS POWER
The best marketing solutions are often the simplest. And when it comes to competitive intelligence, true simplicity emerges only through a rigorous examination of marketplace complexity.
We work closely with your team to anticipate your competitors’ next moves, identify substitute and emerging competitors, uncover opportunities for differentiation and communicate it in a simple, straightforward story.
Knoweldge is Power
The best marketing solutions are often the simplest. And when it comes to competitive intelligence, true simplicity emerges only through a rigorous examination of marketplace complexity.
We work closely with your team to anticipate your competitors’ next moves, identify substitute and emerging competitors, uncover opportunities for differentiation and communicate it in a simple, straightforward story.
ENJOY YOUR RESEARCH REPORTS
We transform dry statistics into motivational forces–and bring market dynamics to life through vivid quotes, images, and even numbers. The result? Intuitively actionable insights.